Entertaining is a large and diverse subject. It is possible that what may be regarded as entertainment for one person or group might be considered labor or cruelty by another. Entertaiment is a multi-billion dollar industry. It is a form of personal expression and an activity that can be adapted for any scale of audience: from an individual choosing his or her own private entertainment from the now enormous selection available; to a couple celebrating their anniversary; to an elaborate banquet; to performances intended for thousands, and on into the future. It is not surprising that the word entertainment derives from the Latin inter tenere, or “to hold inside.” Transformational Entertainment News is an effort to do just that.